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Product labeling is a powerful marketing tool that influences consumer decisions, shapes brand perceptions, and conveys essential information. More than a tag or sticker on a box, a label is an essential device that bridges the gap between brands and consumers. When done effectively, a label acts as a “silent salesperson” that can capture a buyer’s attention and impact their choices. Building Brand Loyalty When labels reflect a brand’s dedication to quality and ethical practi

The holidays present a prime opportunity for brands to connect with employees, clients and partners through thoughtful, strategic gifting.

Promotional items never go out of style and are a must-have in your marketing plan. These steps can help you strategically plan for promo items that stand the test of time.

Custom packaging is more important than ever to help brands stand out in a competitive market. Here are some ways that investing in...

Get More Out of Your Trade Show Promo Items.