The Power of Direct Mails ROI in the Digital Age
- Dynamark Printing
- Jul 28
- 1 min read
Physical mail isn’t just surviving—it’s thriving as a performance channel. Check out these tactics to ensure your direct mail pieces stand out.
Amid digital fatigue, Sequel’s Direct Mail Report research proves direct mail delivers unmatched engagement and conversions. The data proves physical mail isn’t just surviving — it’s thriving as a performance channel.
Higher Action Rates: 82% act on mail immediately vs. 45% for email.
Better Response: 70% higher customer acquisition rates than digital.
Personalization Wins: Dynamic content drives 2-3x more conversions.
QR Code Boost: Digital integration lifts responses by 40%.
Millennial Appeal: 76% find mail more memorable than digital ads.
The report highlights direct mail’s strengths — tangibility, targeting and seamlessly omnichannel integration. For marketers who want to make an impact, these findings create a compelling case for direct mail’s role in today’s campaigns. By implementing these tactics, you can ensure your mailers stand out in a crowded mailbox.
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